About Us

Who are we?

 Active Edge™ gear is brought to you by Tough Gear Inc. and our sister company Survival Straps®, the unique American brand that pioneered the paracord products industry and remains the industry leader in quality and commitment to American made gear.

 In 2006, Survival Straps® ownership set out to develop unique products that were fashionable yet could help people in emergency situations.  Almost 1 million products later, we could not be more proud of the jobs we have created in our community, the countless satisfied customers we have encountered, and the hundreds of thousands of dollars we have helped raise to support our men and women in uniform through strategic partners like the Wounded Warrior Project and the Navy SEAL Foundation.

Our mission at Survival Straps® (and Active Edge™) is to:

  • Build great products that are tough, unique, stylish, expedition ready and can help in an emergency
  • Use the best, highest-quality materials
  • Manufacture in the USA
  • Create jobs in America
  • Support our military personnel and public servants that protect our freedom and way of life

 Our new Active Edge™ brand embodies these same values.  We are fired up to be the exclusive company to introduce these products and technology that is going to help a lot of people.

 Please feel free to browse around our site and check out the new Active Edge™ line of products. We know you are going to love them!

Stay in Touch

Call Us

We'd love to hear from you. Call us on 1-800-971-3360 and we'll be happy to answer any questions you have.

In the News

  • Active Edge™ Received a Great Review on Gear Diary!

    Active Edge™ received a spectacular review on Gear Diary!  Read an excerpt from the article below or read the full story on Gear Diary.   Active Edge technology is also available as an add-on for Survival Straps® products, giving customers hundreds more... read more

  • Active Edge Technology Featured On FoxNews.com!

    Active Edge™ is fired up to be receiving national media attention! Click this link to read the story on Fox News or you can read the article in it's entirety below. Fox News National article as it appeared on May... read more

  • Active Edge Fishtail Bracelet Review in Active Gear Review

    Active Gear Review recently posted a great review of our Active Edge Fishtail Bracelet! If you’re looking to add an extra boost to your workout, then the Survival Strap Active Edge Fishtail Bracelet might do the trick. I tested the... read more